Introduction
French fashion has long been synonymous with elegance, innovation, and effortless style. In 2024, French men’s swimwear continues to set trends, blending classic sophistication with contemporary design. From the beaches of Saint-Tropez to the pools of Cannes, French brands are redefining summer fashion with bold colors, sustainable fabrics, and versatile silhouettes.
This guide explores the key trends, top brands, and styling tips shaping French men’s swimwear in 2024.
Key Trends in French Men’s Swimwear 2024
1. Retro Revival: Vintage-Inspired Cuts
The 2024 swimwear collections draw inspiration from the ’70s and ’80s, featuring high-waisted briefs, bold stripes, and vibrant prints. Brands like Vilebrequin and Eres are revisiting retro designs with modern fits, offering a nostalgic yet fresh aesthetic.
2. Sustainable Luxury
Eco-conscious fashion is a major focus, with brands using recycled polyester, organic cotton, and biodegradable materials. Petit Bateau and Maison Teymour lead the way with swim trunks made from upcycled fabrics and ocean-friendly dyes.
3. Bold Colors & Prints
From tropical florals to abstract geometrics, French swimwear embraces daring patterns. Zadig & Voltaire and Lacoste experiment with eye-catching hues like electric blue, coral, and lime green.
4. Minimalist Elegance
For those who prefer understated luxury, sleek monochrome designs in black, navy, and white dominate. A.P.C. and AMI Paris offer refined, tailored swim shorts with clean lines.
5. Hybrid Styles: Swim-to-Street
Versatility is key in 2024, with many swim trunks doubling as casual shorts. Brands like Bleu de Paname and Paraboot design quick-dry, multi-functional pieces perfect for beach-to-bar transitions.
Top French Swimwear Brands to Watch
1. Vilebrequin
A pioneer in luxury swimwear, Vilebrequin’s 2024 collection features playful prints and premium fabrics, staying true to its heritage while embracing modern trends.
2. Eres
Known for its minimalist sophistication, Eres offers sleek, high-quality swimwear with a focus on fit and comfort.
3. Petit Bateau
A favorite for timeless designs, Petit Bateau introduces eco-friendly swim trunks in classic Breton stripes and solid colors.
4. Lacoste
The iconic brand blends sporty aesthetics with French elegance, offering performance-ready swim shorts in bold colors.
5. AMI Paris
With its effortlessly cool aesthetic, AMI Paris delivers understated yet stylish swimwear for the modern man.
Styling Tips for French-Inspired Swimwear
- Pair Prints with Neutrals – Balance bold swim trunks with a simple linen shirt or white tee.
- Accessorize Thoughtfully – A straw hat, leather sandals, and sunglasses complete the Riviera look.
- Layering for Versatility – Throw on an unbuttoned linen shirt over your swimwear for a chic transition.
- Choose the Right Fit – French style favors tailored yet relaxed fits—avoid overly baggy or tight cuts.
Conclusion
French men’s swimwear in 2024 is all about blending tradition with innovation. Whether you prefer retro vibes, sustainable fabrics, or minimalist designs, there’s a French brand and trend to suit every taste. By embracing these styles, you can channel the effortless elegance of the French Riviera wherever you go this summer.
